Everyday life, Boutique SEO tips and marketing tricks from a WAHM running an online boutique website.
Your competitive environment directly impacts how you brand your products and company. For instance, in a highly competitive market like retail some companies deal in the high end of the market and some don't. WalMart has chosen to compete in the low price arena of retailing. They work hard to build a brand of "low price, friendly company". They don't confuse this message by trying to cater to a … [Read more...]
Every company has a brand (how people think of them) whether they created it through design or accident. When you create your brand by design, you craft the way your company is viewed by customers and potential customers. Paying attention to your branding removes much of the uncertainty about what others expect from and say about you. Brand power is not a small detail; the Golden Arches are known … [Read more...]
There is no denying that having a great email marketing campaign can mean additional sales or clients for your business. We love and recommend Constant Contact to help automate and streamline your email marketing. This article highlights some tips on what not to do when coming up with your email subject line. It's a little counter intuitive - I thought that the worst performing subject lines … [Read more...]
For this month only - if you sign up for Constant Contact mailing list service, using my affiliate link, and make payment for your first month service, you will get a FREE newsletter template designed to match your existing website. This is a great value. A customized template can really help complete your look and tie in your branding. Opt-in newsletters give you an excellent opportunity to … [Read more...]
I'll admit it - I went well over 4 years with a website before I sat down to work on my "About Us" page. Furthermore, it took me approximately a year to actually get it written and on the site. Why? Well, if you're sitting on an unfinished "About Us" page you know how difficult it can be. It's akin to writing that college application essay - it has to have just the right mix of … [Read more...]
Our friends at Big Commerce have developed a new marketing guide: Guerilla Marketing With Social Media Big Commerce shares the 7 social media strategies they've used to grow our business by 480% in the last 3 years (view the proof HERE ). And because these are all guerilla marketing strategies, you'll learn how to reach a huge number of people for a very, very low cost. Whether you want to … [Read more...]
I have been asked this question more times then I can count. Usually, we are just finishing up with a client's web design and they email or call and ask "when will I show up on Google." The easy answer is "soon", depending on when we loaded the site and setup your domain, you will show up in Google for your url or store name. The hard answer is that showing up for your keywords is much more … [Read more...]
"Worry is like a rocking chair - it gives you something to do, but it doesn't get you anywhere." ~ Dorothy Galyean … [Read more...]
Running an Adwords campaign can be a daunting and confusing task. I'll admit that when I first started with Adwords I couldn't get past the setup page. Even after using it for awhile, it's hard to really know if you're using it effectively and efficiently. Starting on October 4th, Google will hold it's Train and Gain challenge. The challenge features a weekly list of steps to improve your … [Read more...]
Boutique Success by Natalie Reis is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.