How to get your products to celebrities…

Boutique Marketing 31 March 2010 | 0 Comments

I just found this great resource for anyone who has developed a product or products and wants some celebrity exposure.  This great boutique marketing idea by Instantly Famous from Entrenette advertises as a service to give you a free list of TV shows that need products to use in their shoots.  You provide the product, and [...]

Need a little motivation…

Motivation 23 March 2010 | 0 Comments

Need a little motivation…

 ”Success is not a secret — it never has been. There are only a few really good ideas, and not one of them is a secret.” ~Larry Winget

Pixlr.com a Free Photo Editor to Add Polish to Your Boutique

Gotta Have It 21 March 2010 | 0 Comments

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Wow…that’s just about all I can say!  I just discovered Pixlr.com and I’m amazed.  This FREE, easy to use (ok, maybe easy to me because it emulates photoshop which I use every single day) online photo editor lets you resize, edit, crop and optimize your photos right in your browser window.  I won’t say it’s [...]

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Start Planning Boutique SEO this Spring for an Optimized Site by Black Friday

Boutique SEO 20 March 2010 | 0 Comments

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It never fails, a client contacts me in October asking how they can get good SEO rankings for their online boutique in time for the Christmas season. Breaking the news is never easy and I always feel like I should have done more to let people know that good SEO takes time; while there are [...]

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Have you switched your boutique marketing message to keep up with the times?

Boutique Marketing 7 March 2010 | 0 Comments

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 This recent article from Daily Finance, How Walmart Turned the Tide Against Archrival Target, highlights a big shift in shopper perception.  People have moved from caring about brands to caring about value.  If you can brand your store or business as having consistently competitive prices, you can stand out among your competitors – even if [...]

Attract Money Now

Motivation 7 March 2010 | 0 Comments

Found this great and FREE downloadable book from one of my favorites – Joe Vitale.  If you need a little inspiration – this is a great place to start! http://www.attractmoneynow.com/

Need a Little Motivation…

Motivation 10 December 2009 | 0 Comments

Need a Little Motivation…

“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.” ~Anonymous

Does it pay to attract new customers?

Boutique Marketing 7 December 2009 | 0 Comments

Yes, but not nearly as much as it pays to keep current customers. Industry statistics suggest that: getting new customers can cost 5 to 10 times more than keeping a current customer repeat customers, on average, spend up to 67% more than new customers 80% of total revenue comes from 20% of your customers I [...]

5 things you can do right now to market your online business and make sales happen

Boutique Marketing 25 November 2009 | 2 Comments

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Send out a newsletter – if you have a mailing list service, then you are already ready to go.  Create a promotion, add in a useful tip or two (maybe a new blog you found, color or fashion trends for the holidays – something that your readers can use) and highlight some new products.  If [...]

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