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	<title>BoutiqueSuccess.com</title>
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	<link>http://boutiquesuccess.com</link>
	<description>Everyday life, Boutique SEO tips and marketing tricks from a WAHM running an online boutique website.</description>
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		<title>Does Your Landing Page Need a Makeover?</title>
		<link>http://boutiquesuccess.com/2010/09/does-your-landing-page-need-a-makeover/</link>
		<comments>http://boutiquesuccess.com/2010/09/does-your-landing-page-need-a-makeover/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 01:26:30 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Boutique Marketing]]></category>
		<category><![CDATA[Gotta Have It]]></category>
		<category><![CDATA[landing page design]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=390</guid>
		<description><![CDATA[&#8220;30 Principals of Landing Page Design&#8221; is a must read for anyone interested in decreasing their bounce rate and increasing their conversion rate.  For those just getting started with your websites, your landing page is your first page, sometimes called a splash page.  Your bounce rate is the percentage of visitors who leave your site [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;<a title="30 Principals of Landing Page Design" href="http://www.invesp.com/blog/conversion-optimization/new-white-paper-30-principals-of-landing-page-design.html">30 Principals of Landing Page Design</a>&#8221; is a must read for anyone interested in decreasing their bounce rate and increasing their conversion rate.  For those just getting started with your websites, your landing page is your first page, sometimes called a splash page.  Your bounce rate is the percentage of visitors who leave your site after coming to your landing page.  Your conversion rate is how many visitors follow your call to action (this would be dependent on what your website&#8217;s goal is &#8211; a boutique&#8217;s goal would typically be to make a sale).</p>
<p>Take a peek and discover the 30 tactics that claim to increase your conversion rate by 300%!</p>
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		<title>Need a little Motivation&#8230;</title>
		<link>http://boutiquesuccess.com/2010/07/need-a-little-motivation-8/</link>
		<comments>http://boutiquesuccess.com/2010/07/need-a-little-motivation-8/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 03:24:24 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=385</guid>
		<description><![CDATA[&#8220;Most great people have attained their greatest success just one step beyond their greatest failure.&#8221; ~Napoleon Hill]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-68" title="quote-of-the-week-small-bus" src="http://boutiquesuccess.com/wp-content/uploads/2009/10/quote-of-the-week-small-bus.gif" alt="quote-of-the-week-small-bus" width="272" height="96" /></p>
<p>&#8220;Most great people have attained their greatest success just one step beyond their greatest failure.&#8221;</p>
<p>~Napoleon Hill</p>
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		<title>Just Added &#8211; Free Twitter Marketing Guide</title>
		<link>http://boutiquesuccess.com/2010/07/just-added-free-twitter-marketing-guide/</link>
		<comments>http://boutiquesuccess.com/2010/07/just-added-free-twitter-marketing-guide/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:13:48 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Gotta Have It]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=379</guid>
		<description><![CDATA[Use our newsletter sign-up box to the right and get 2 free guides.  Once you complete your sign-up, you&#8217;ll receive a Free guide on SEO strategies that anyone can implement and our free e-Book &#8220;twitter Marketing Made Easy.&#8221;  Signing up is super easy, we never sell or distribute your email and you can unsubscribe at [...]]]></description>
			<content:encoded><![CDATA[<p>Use our newsletter sign-up box to the right and get 2 free guides.  Once you complete your sign-up, you&#8217;ll receive a Free guide on SEO strategies that anyone can implement and our free e-Book &#8220;twitter Marketing Made Easy.&#8221;  Signing up is super easy, we never sell or distribute your email and you can unsubscribe at any time!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Keep your Tweets Fresh</title>
		<link>http://boutiquesuccess.com/2010/07/how-to-keep-your-tweets-fresh/</link>
		<comments>http://boutiquesuccess.com/2010/07/how-to-keep-your-tweets-fresh/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 12:55:40 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Boutique Marketing]]></category>
		<category><![CDATA[boutique marketing]]></category>
		<category><![CDATA[Boutique SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=366</guid>
		<description><![CDATA[Believe it or not regularly updating your tweets will help you drive more traffic to your site. Enthusiastic Twitter users like to follow people who post consistently.  With only 140 characters at a time, it&#8217;s easy to fit in a couple of Tweets daily &#8211; just setup a schedule for yourself and stick to it!  [...]]]></description>
			<content:encoded><![CDATA[<p>Believe it or not regularly updating your tweets will help you drive more traffic to your site. Enthusiastic Twitter users like to follow people who post consistently.  With only 140 characters at a time, it&#8217;s easy to fit in a couple of Tweets daily &#8211; just setup a schedule for yourself and stick to it!  You can reply to tweets addressed to you at the same time.  This doesn&#8217;t mean that you have to stay logged in or spend hours at a time tweeting 10 minutes once or twice a day will get a lot accomplished.</p>
<p>If you have a mobile you can sync it up with your Twitter account and Tweet while away.</p>
<p>Creating an active following takes time.  Consistency is the key here.  As you followers begin to see you as an active member they will join in your conversations, which after all, is one of your main goals.</p>
<p>At first glance, Twitter seems like a mismash of unrelated content, neither here nor there.  But active Twitter users know that to keep followers interested, they need to give useful and helpful content approximately 90% of the time, saving promotional and personal Tweets to around 10%.</p>
<p>Personal tweets can certainly help your followers get to know you.  But, it&#8217;s a fine line, and you want to avoid Tweeting too often about unrelated tweets because it might cause you to lose followers. There probably aren&#8217;t many business contacts or customers who want to hear what time you went to bed or what you ate for dinner. Cute, compelling and funny stories work best if you want to post personal Tweets.</p>
<p>Take the time to build quality relationships with your followers so you start laying the ground work lifetime customers and clients.  Establishing a good relationship with your followers is essential to take advantage of the considerable flow of traffic passing through Twitter every day.</p>
<p>Here is a little checklist that you can keep handy:</p>
<p>- Let clients, customers, friends and associates know you’re on Twitter.<br />
- Tweet consistently.<br />
- Retweet useful content.<br />
- Reply to any tweets addressed to you.<br />
- Pay attention to your tweet content.<br />
- Limit your personal tweets.<br />
- Strive to build lasting relationships.</p>
<p>Besides being beneficial for your business, Twitter is also entertaining and easy, which is why it&#8217;s become so popular.   It&#8217;s hard to be successful on Twitter, not because it&#8217;s complicated, but because it takes consistent time and effort.  Consistent doesn&#8217;t mean it takes a long time though, so jump in, and with a little effort and patience, you will see compelling results in the form of more traffic and conversions.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Practice What I Preach&#8230;Building a List of Twitter Followers</title>
		<link>http://boutiquesuccess.com/2010/07/practice-what-i-preach-building-a-list-of-twitter-followers/</link>
		<comments>http://boutiquesuccess.com/2010/07/practice-what-i-preach-building-a-list-of-twitter-followers/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 16:51:17 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Boutique Marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=361</guid>
		<description><![CDATA[If you&#8217;ve been on Twitter, even for a couple of minutes, it&#8217;s easy to get struck by it&#8217;s vast marketing possibilities.  Before long, you are asking yourself &#8220;How can I build a large network of clients, customers, associates and friends using the social networking website Twitter? Many new users of Twitter want to know how [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve been on Twitter, even for a couple of minutes, it&#8217;s easy to get struck by it&#8217;s vast marketing possibilities.  Before long, you are asking yourself &#8220;How can I build a large network of clients, customers, associates and friends using the social networking website Twitter?</p>
<p>Many new users of Twitter want to know how they can use the site more effectively for their business.  With Twitter&#8217;s amazing success, growing into an internet mega site, seemingly overnight, they are right to ask. Let&#8217;s face it, Twitter is an amazing tool for your online business.</p>
<p>Internet relationships are very different from actual personal relationships. They are based primarily on like, know, and trust. Many people are reaching out to others through social network websites like Twitter, Facebook and many others.</p>
<p>If you are new to Twitter you may not realize that you can create your personal or business brand and virtually dominate your market, simply by building a list of followers.</p>
<p><strong>Setting Up Your Profile</strong></p>
<p>Once you&#8217;ve set up your Twitter account you will want to work on setting up your profile. Twitter lets you easily customize the look and feel of your profile page. You will want to pay close attention to your one line bio.</p>
<p><em>Bio Line</em><br />
Because, besides your Tweets, this is what people will read and judge what type of person you are before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good!</p>
<p><em>Photo</em><br />
It’s essential that you use a real photo of you over an image your company logo. I recommend you use a real photo because people connect with real people and trust a user with a face. A user profile that has a business logo just screams sales and is a turn off for most people.</p>
<p><em>Background</em><br />
You also have the option to upload a customized Twitter background to your profile. This is something you will want to utilize ASAP as this is a massive benefit and way to get free exposure for you or your company.</p>
<p>There are a ton of free Twitter backgrounds that you can download edit with photoshop floating around or you might want to get one made up professionally by a designer.  Want a free one&#8230;just do a Google search for &#8220;free twitter backgrounds&#8221; and you&#8217;ll come across thousands.  If you&#8217;ve spent money on a website template or having a website custom built, it&#8217;s worth spending a little more to complete your branding by getting a custom Twitter background created just for you.</p>
<p>The next thing you will want to do after your profile is set up right is start to get ‘followers’.   If you have business contacts or an email list that are already using Twitter, invite them to follow you.</p>
<p>Put your twitter url in your emails, on your websites and blogs asking people to follow you. You could even put your Twitter url on your business card, so that you can gather followers from offline as well.</p>
<p>Don&#8217;t be shy; tell everyone you meet about your Twitter page. Make is sound exciting and let them know that you will be sharing important updates, great tips and information with them if they follow you. You may be surprise to find out that almost everyone will click the follow button just to see what you&#8217;re up too!</p>
<p>Another thing that I feel that is important especially for Internet marketers is to seek out and follow the ‘gurus’ and the powerful users of Twitter. This will benefit you in more than one way. It will give you a bird’s eye view of what they’re doing on Twitter, so you can learn how to improve your own results and it will also put you in front of all the people they are in contact with.</p>
<p>Curiosity, you can&#8217;t fight it, so you may as well take advantage of it. People are curious by nature! They like to see who is following who, so often they will click on the links and check out the followers of people they know and follow them as well and by following the leaders, so to speak you may naturally end up will new followers as well. Just try and keep your target market in mind when you choose ‘gurus’ to follow.</p>
<p>In addition, find people to follow on Twitter who are interesting or who might be beneficial to your primary audience, or even those who are interesting to you.  In the beginning, set a goal of about 10 new people a day.  You can often find new people to follow just by scanning through the people you are already following and checking out who they are following and also what threads they are following.</p>
<p>We recently setup a new Twitter account just for Boutique Success.  I&#8217;m going to go through the above tips and see how quickly I can grow my list of followers &#8211; currently just 1.  Good luck!</p>
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		</item>
		<item>
		<title>How to Improve Your Lead Conversion Rate</title>
		<link>http://boutiquesuccess.com/2010/04/how-to-improve-your-lead-conversion-rate/</link>
		<comments>http://boutiquesuccess.com/2010/04/how-to-improve-your-lead-conversion-rate/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 14:38:29 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Boutique Marketing]]></category>
		<category><![CDATA[Boutique SEO]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=349</guid>
		<description><![CDATA[The Always Be Testing webinar from HubSpot has some great ideas for marketing your business. It&#8217;s geared toward smaller businesses with smaller budgets and does a great job of breaking down the jargon. Want to know the difference between inbound marketing and outbound marketing? The webinar starts out with a clear discussion of the terms and moves [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.hubspot.com/archive/always-be-testing-webinar ">Always Be Testing</a> webinar from HubSpot has some great ideas for marketing your business. It&#8217;s geared toward smaller businesses with smaller budgets and does a great job of breaking down the jargon. Want to know the difference between inbound marketing and outbound marketing? The webinar starts out with a clear discussion of the terms and moves into explaining how to get the most out of a smaller budget. Specifically the webinar gives you ideas for maximizing your landing pages to increase your conversion rates.</p>
]]></content:encoded>
			<wfw:commentRss>http://boutiquesuccess.com/2010/04/how-to-improve-your-lead-conversion-rate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get the SEO Scoop with Website Grader</title>
		<link>http://boutiquesuccess.com/2010/04/get-the-seo-scoop-with-website-grader/</link>
		<comments>http://boutiquesuccess.com/2010/04/get-the-seo-scoop-with-website-grader/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 18:18:13 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Boutique SEO]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=333</guid>
		<description><![CDATA[If you&#8217;ve ever asked yourself the following questions: How well is my website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media? Then Hubspot&#8217;s Website Grader is for you. Just type in your URL and if you&#8217;d like, one of your competitors, and get a customized website [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve ever asked yourself the following questions: How well is my website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media?<br />
Then Hubspot&#8217;s Website Grader is for you. Just type in your URL and if you&#8217;d like, one of your competitors, and get a customized website grade along with tons of useful information about how your site was doing and how you can fix problems if you have them. I had a lot of fun and learned a couple of things along the way. The best part was that many of the tips were easy things that I could quickly implement. Have fun!<br />
<a title="Website Grader" href="http://websitegrader.com/">http://websitegrader.com/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://boutiquesuccess.com/2010/04/get-the-seo-scoop-with-website-grader/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Need a little motivation&#8230;</title>
		<link>http://boutiquesuccess.com/2010/04/need-a-little-motivation-7/</link>
		<comments>http://boutiquesuccess.com/2010/04/need-a-little-motivation-7/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 02:39:45 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=328</guid>
		<description><![CDATA[&#8220;Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It&#8217;s seizing the day and accepting responsibility for our future.&#8221; ~Howard Schultz]]></description>
			<content:encoded><![CDATA[<p><img src="http://boutiquesuccess.com/wp-content/uploads/2009/10/quote-of-the-week-small-bus.gif" alt="quote-of-the-week-small-bus" title="quote-of-the-week-small-bus" width="272" height="96" class="aligncenter size-full wp-image-68" /></p>
<p>&#8220;Life is a series of near misses.  But a lot of what we ascribe to luck is not luck at all.  It&#8217;s seizing the day and accepting responsibility for our future.&#8221;</p>
<p>~Howard Schultz</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Easiest Way to Add your Sitemap to Google</title>
		<link>http://boutiquesuccess.com/2010/04/the-easiest-way-to-add-your-sitemap-to-google/</link>
		<comments>http://boutiquesuccess.com/2010/04/the-easiest-way-to-add-your-sitemap-to-google/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 02:33:47 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Boutique SEO]]></category>
		<category><![CDATA[sitemap]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=293</guid>
		<description><![CDATA[If you haven&#8217;t already done it, or you haven&#8217;t updated in awhile, adding a sitemap to your google webmaster tools will help get Google to crawl and index more of your boutique or website, more often.  It&#8217;s super easy to do with xml-sitemaps.com. Just follow their &#8220;4 Easy Streps&#8221; on the front page and in less [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t already done it, or you haven&#8217;t updated in awhile, adding a sitemap to your google webmaster tools will help get Google to crawl and index more of your boutique or website, more often.  It&#8217;s super easy to do with <a title="sitemap creator" href="http://www.xml-sitemaps.com/">xml-sitemaps.com</a>. Just follow their &#8220;4 Easy Streps&#8221; on the front page and in less than 15 minutes you can get your sitemap set and ready to go. Remember, any time you add more content to your site, update and re-load your sitemap.</p>
]]></content:encoded>
			<wfw:commentRss>http://boutiquesuccess.com/2010/04/the-easiest-way-to-add-your-sitemap-to-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>How to get your products to celebrities&#8230;</title>
		<link>http://boutiquesuccess.com/2010/03/how-to-get-your-products-to-celebrities/</link>
		<comments>http://boutiquesuccess.com/2010/03/how-to-get-your-products-to-celebrities/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:32:53 +0000</pubDate>
		<dc:creator>Boutique Success</dc:creator>
				<category><![CDATA[Boutique Marketing]]></category>

		<guid isPermaLink="false">http://boutiquesuccess.com/?p=295</guid>
		<description><![CDATA[I just found this great resource for anyone who has developed a product or products and wants some celebrity exposure.  This great boutique marketing idea by Instantly Famous from Entrenette advertises as a service to give you a free list of TV shows that need products to use in their shoots.  You provide the product, and [...]]]></description>
			<content:encoded><![CDATA[<p>I just found this great resource for anyone who has developed a product or products and wants some celebrity exposure.  This great boutique marketing idea by Instantly Famous from <a title="Entreprenette" href="http://entreprenette.com">Entrenette</a> advertises as a service to give you a free list of TV shows that need products to use in their shoots.  You provide the product, and in return you get a ton of exposure that could really ramp up your sales.  I have not used the service, but find it to be a fascinating idea.  If anyone has had success with it, I&#8217;d love to hear more.  Find Instantly Famous <a title="Instantly Famous" href="http://entreprenette.com/instantly-famous">HERE</a>.</p>
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