The Always Be Testing webinar from HubSpot has some great ideas for marketing your business. It’s geared toward smaller businesses with smaller budgets and does a great job of breaking down the jargon. Want to know the difference between inbound marketing and outbound marketing? The webinar starts out with a clear discussion of the terms and moves [...]
If you’ve ever asked yourself the following questions: How well is my website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media? Then Hubspot’s Website Grader is for you. Just type in your URL and if you’d like, one of your competitors, and get a customized website [...]
If you haven’t already done it, or you haven’t updated in awhile, adding a sitemap to your google webmaster tools will help get Google to crawl and index more of your boutique or website, more often. It’s super easy to do with xml-sitemaps.com. Just follow their “4 Easy Streps” on the front page and in less [...]
It never fails, a client contacts me in October asking how they can get good SEO rankings for their online boutique in time for the Christmas season. Breaking the news is never easy and I always feel like I should have done more to let people know that good SEO takes time; while there are [...]
I’ve heard this before, but was a little skeptical that it was true. Now you can see for yourself – Google does not use your keyword meta tags in web ranking. Great, now I can ignore my keywords, right? Well, not exactly. I think it’s safe to say that as far as Google is concerned [...]
SEO is going well for me lately. In just the last couple of weeks, since I’ve started paying attention again to marketing and SEO I’ve seen an increase in my traffic and my Alexa ranking. I’ve also been trying to target my core audience of other WAHM’s. This has always been my niche market because [...]
I went through last week and used the worksheet from Your SEO Plan to take a look at my keywords and see how I compared in search engine rankings for each keyword. Now I can chart my efforts as I make changes in the site. Part of the key to this is not to make [...]
I feel like I’ve finally come out of the “new baby” haze. You know that feeling you get when you’ve endured months of nighttime feedings combined with the hormonal daze that you’re in after giving birth. Not to mention trying to figure out a new routine, which is impossible because your new little bundle of [...]
Word has it that Google and other search engines will use picture names in their algorithms when determining where to place sites in their search engines. So, instead of naming your picture bow76589.jpg, try baby-hairbow-76589.jpg. Search engines read hyphens as a space (you should never leave spaces in your picture names) and you just added two keywords to the [...]
