Know Your Keywords

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BigCommerce has a nice article highlighting 6 things you can do now to maximize your store for the holidays.  A bit of a Christmas in July primer to gear up for great sales in the upcoming holiday season.  Ecommerce SEO: 6 tips to maximize Black Friday & Cyber Monday traffic.  Although I think this is an informative article with solid tips, I don't think it's written for the novice or … [Read more...]

If you Build it Will they Come? 3 EASY Ways to Get More Visitors

Couple standing in front of organic food store smiling

I've already led with a cheesy movie reference, so let me throw around some more clichés...if I had a nickel for every person who asked me why they weren't getting any business on their new store, yep, you got it - I'd be rich.  Many people mistakenly believe that setting up your store is the hard work it takes to have a successful business.  Unfortunately, it's just the beginning.  I know, you … [Read more...]

How do I get my site into Google?

Google

I have been asked this question more times then I can count.  Usually, we are just finishing up with a client's web design and they email or call and ask "when will I show up on Google."  The easy answer is "soon", depending on when we loaded the site and setup your domain, you will show up in Google for your url or store name.  The hard answer is that showing up for your keywords is much more … [Read more...]

Train and Gain Adwords Challenge

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Running an Adwords campaign can be a daunting and confusing task.  I'll admit that when I first started with Adwords I couldn't get past the setup page.  Even after using it for awhile, it's hard to really know if you're using it effectively and efficiently.  Starting on October 4th, Google will hold it's Train and Gain challenge.  The challenge features a weekly list of steps to improve your … [Read more...]

How to Improve Your Lead Conversion Rate

The Always Be Testing webinar from HubSpot has some great ideas for marketing your business. It's geared toward smaller businesses with smaller budgets and does a great job of breaking down the jargon. Want to know the difference between inbound marketing and outbound marketing? The webinar starts out with a clear discussion of the terms and moves into explaining how to get the most out of a … [Read more...]

Get the SEO Scoop with Website Grader

If you've ever asked yourself the following questions: How well is my website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media? Then Hubspot's Website Grader is for you. Just type in your URL and if you'd like, one of your competitors, and get a customized website grade along with tons of useful information about how your site was doing and how you can … [Read more...]

The Easiest Way to Add your Sitemap to Google

If you haven't already done it, or you haven't updated in awhile, adding a sitemap to your google webmaster tools will help get Google to crawl and index more of your boutique or website, more often.  It's super easy to do with xml-sitemaps.com. Just follow their "4 Easy Streps" on the front page and in less than 15 minutes you can get your sitemap set and ready to go. Remember, any time you add … [Read more...]

Start Planning Boutique SEO this Spring for an Optimized Site by Black Friday

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It never fails, a client contacts me in October asking how they can get good SEO rankings for their online boutique in time for the Christmas season. Breaking the news is never easy and I always feel like I should have done more to let people know that good SEO takes time; while there are things you can do in October to help, you will not see the traffic your site deserves if you don't start … [Read more...]

Straight from Google – Google does not use the keywords meta tag in web ranking

I've heard this before, but was a little skeptical that it was true.  Now you can see for yourself - Google does not use your keyword meta tags in web ranking.  Great, now I can ignore my keywords, right?  Well, not exactly.  I think it's safe to say that as far as Google is concerned you don't need to add a keyword meta tag, but you still need to be concerned with your keywords in terms of … [Read more...]