I'll admit it - I went well over 4 years with a website before I sat down to work on my "About Us" page. Furthermore, it took me approximately a year to actually get it written and on the site. Why? Well, if you're sitting on an unfinished "About Us" page you know how difficult it can be. It's akin to writing that college application essay - it has to have just the right mix of … [Read more...]
Free Marketing Guide from Big Commerce
November 24, 2010 by · 2 Comments
Our friends at Big Commerce have developed a new marketing guide: Guerilla Marketing With Social Media Big Commerce shares the 7 social media strategies they've used to grow our business by 480% in the last 3 years (view the proof HERE ). And because these are all guerilla marketing strategies, you'll learn how to reach a huge number of people for a very, very low cost. Whether you want to … [Read more...]
Train and Gain Adwords Challenge
September 23, 2010 by · Leave a Comment
Running an Adwords campaign can be a daunting and confusing task. I'll admit that when I first started with Adwords I couldn't get past the setup page. Even after using it for awhile, it's hard to really know if you're using it effectively and efficiently. Starting on October 4th, Google will hold it's Train and Gain challenge. The challenge features a weekly list of steps to improve your … [Read more...]
Does Your Landing Page Need a Makeover?
September 3, 2010 by · Leave a Comment
"30 Principals of Landing Page Design" is a must read for anyone interested in decreasing their bounce rate and increasing their conversion rate. For those just getting started with your websites, your landing page is your first page, sometimes called a splash page. Your bounce rate is the percentage of visitors who leave your site after coming to your landing page. Your conversion rate is … [Read more...]
How to Improve Your Lead Conversion Rate
April 17, 2010 by · 10 Comments
The Always Be Testing webinar from HubSpot has some great ideas for marketing your business. It's geared toward smaller businesses with smaller budgets and does a great job of breaking down the jargon. Want to know the difference between inbound marketing and outbound marketing? The webinar starts out with a clear discussion of the terms and moves into explaining how to get the most out of a … [Read more...]
How to get your products to celebrities…
March 31, 2010 by · Leave a Comment
I just found this great resource for anyone who has developed a product or products and wants some celebrity exposure. This great boutique marketing idea by Instantly Famous from Entrenette advertises as a service to give you a free list of TV shows that need products to use in their shoots. You provide the product, and in return you get a ton of exposure that could really ramp up your … [Read more...]
Have you switched your boutique marketing message to keep up with the times?
March 7, 2010 by · Leave a Comment
This recent article from Daily Finance, How Walmart Turned the Tide Against Archrival Target, highlights a big shift in shopper perception. People have moved from caring about brands to caring about value. If you can brand your store or business as having consistently competitive prices, you can stand out among your competitors - even if your competitors come off as hip, cool and stylish. … [Read more...]
