“30 Principals of Landing Page Design” is a must read for anyone interested in decreasing their bounce rate and increasing their conversion rate. For those just getting started with your websites, your landing page is your first page, sometimes called a splash page. Your bounce rate is the percentage of visitors who leave your site [...]
Believe it or not regularly updating your tweets will help you drive more traffic to your site. Enthusiastic Twitter users like to follow people who post consistently. With only 140 characters at a time, it’s easy to fit in a couple of Tweets daily – just setup a schedule for yourself and stick to it! [...]
If you’ve been on Twitter, even for a couple of minutes, it’s easy to get struck by it’s vast marketing possibilities. Before long, you are asking yourself “How can I build a large network of clients, customers, associates and friends using the social networking website Twitter? Many new users of Twitter want to know how [...]
The Always Be Testing webinar from HubSpot has some great ideas for marketing your business. It’s geared toward smaller businesses with smaller budgets and does a great job of breaking down the jargon. Want to know the difference between inbound marketing and outbound marketing? The webinar starts out with a clear discussion of the terms and moves [...]
I just found this great resource for anyone who has developed a product or products and wants some celebrity exposure. This great boutique marketing idea by Instantly Famous from Entrenette advertises as a service to give you a free list of TV shows that need products to use in their shoots. You provide the product, and [...]
This recent article from Daily Finance, How Walmart Turned the Tide Against Archrival Target, highlights a big shift in shopper perception. People have moved from caring about brands to caring about value. If you can brand your store or business as having consistently competitive prices, you can stand out among your competitors – even if [...]
Yes, but not nearly as much as it pays to keep current customers. Industry statistics suggest that: getting new customers can cost 5 to 10 times more than keeping a current customer repeat customers, on average, spend up to 67% more than new customers 80% of total revenue comes from 20% of your customers I [...]
Send out a newsletter – if you have a mailing list service, then you are already ready to go. Create a promotion, add in a useful tip or two (maybe a new blog you found, color or fashion trends for the holidays – something that your readers can use) and highlight some new products. If [...]
Do you ever feel like technology is leaving you behind? I can be pretty hip and in the know (or at least I like to think so), but I’m not really so sure about the whole Twitter thing. Seems to be taking over so I’ve decided to just jump on in and pretend like it [...]
