If you Build it Will they Come? 3 EASY Ways to Get More Visitors

Couple standing in front of organic food store smiling

I've already led with a cheesy movie reference, so let me throw around some more clichés...if I had a nickel for every person who asked me why they weren't getting any business on their new store, yep, you got it - I'd be rich.  Many people mistakenly believe that setting up your store is the hard work it takes to have a successful business.  Unfortunately, it's just the beginning.  I know, you … [Read more...]

Is Pinterest Worth the Time?

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According to Josh Dunlop at Income Diary it is.  Let me warn you that this is a bit of a long read, and it does get semi-technical.  I LOVE numbers and data, if I can't see proof that something makes sense, I usually don't do it so it was nice to have some clear concise numbers that outlined why it makes sense to start pinning on Pinterest.  I'll admit that when Pinterest first came out I didn't … [Read more...]

Holiday Promotions Planning and Design Webinar from Constant Contact

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I have used Constant Contact for my mailing list for at least the last 6 years.  I have tried others out there and have found that Constant Contact is easier to use and causes me less headache than anything else I have tried, and I have tried both free mailing list managers as well as extremely pricey ones and have found no reason to change to something different.  One great feature of Constant … [Read more...]

3 Great Ideas to Lower Your Bounce Rate

Beautiful young woman buying presents

A great article on the Constant Contact blog about lowering your bounce rate and improving your sales.  It's so easy to miss these things and have people leave your site just as fast as they got there.  Case in point, I needed to order flowers online for my mother-in-law's birthday, I wanted to order them from site A but when I went to the site, there was so much going on that I became instantly … [Read more...]

Drive Holiday Traffic to your Website

All I want for Christmas is...To sell more stuff? I understand. You want some decent sales in time for the holidays. I have a last-minute strategy for how to get people to your website ASAP. Before I get to that, here’s what NOT to do. Do not send 5 emails in 7 days promoting one special deal (today only!) and then another. Yes, I just received this from a designer. And to be blunt, it … [Read more...]

Brand Identity Series part 5 ”Define Your Brand Strategy”

Once you understand your brand you can focus on your brand strategy.  This strategy will define your approach and outline your methods for conveyance.  Then, you will be ready to work on the specific tactics to and steps of your action plan. If you have followed the steps above, you should have a clear understanding of your customer and your competitive environment. Your strategy is built on … [Read more...]

Brand Identity Series part 4 ” Make A Brand Promise”

The value of your brand is in direct correlation with how well it meets the expectations of your customers. In order to build a strong brand people have to know what your business stands for and how it fits into their lives. In order to create this fit, you have to understand your customer. Survey your customer base, directly through email or surveys (check out Constant Contact for easy to use … [Read more...]