FREE Motivational iPhone Wallpaper in Paisley

repsonsible

I love motivational quotes, but this is one of my all time favorites..."Accept responsibility for your life.  Know that it is you who will get you where you want to go, no one else." - Les Brown  I loved this one so much that I created a wallpaper for my iPhone so I could keep reminding myself of the message.  Download it for free - hop on over and LIKE Modern Sugar on Facebook and download a FREE … [Read more...]

Is BigCommerce right for you? Try it for FREE and see!

Bigcommerce-200x47

  Sell More Online with Bigcommerce! Bigcommerce is the world's leading e-commerce platform, powering more than 30,000 online stores to over $1.3 billion in sales. We'll help you create a gorgeous, professional store that's easy to manage thanks to their powerful, easy-to-use features. Try it free to see why Bigcommerce is the fastest-growing e-commerce platform in … [Read more...]

How do your calls come in?

Ring Central Mobile

Let's face it, there are many, many challenges to running an online boutique or business from your home. One of the myriad of obstacles is how to receive phone calls. I used to use my cell but when my business took off, the cell phone didn't quite feel professional enough. I needed a way to bridge the gap between WAHM and professional.  A client of mine who had just started a home business … [Read more...]

Drive Holiday Traffic to your Website

All I want for Christmas is...To sell more stuff? I understand. You want some decent sales in time for the holidays. I have a last-minute strategy for how to get people to your website ASAP. Before I get to that, here’s what NOT to do. Do not send 5 emails in 7 days promoting one special deal (today only!) and then another. Yes, I just received this from a designer. And to be blunt, it … [Read more...]

Good News for Online Boutiques

Shopping European Style

According to internetretailing.com, although past preferences indicated that fashion shoppers preferred to see and touch clothes for themselves before buying, the tide appears to be changing.  According to a recent survey,  almost half (45%) of fashion shoppers now prefer to buy their clothes and accessories online. … [Read more...]

Brand Identity Series part 5 ”Define Your Brand Strategy”

Once you understand your brand you can focus on your brand strategy.  This strategy will define your approach and outline your methods for conveyance.  Then, you will be ready to work on the specific tactics to and steps of your action plan. If you have followed the steps above, you should have a clear understanding of your customer and your competitive environment. Your strategy is built on … [Read more...]

Brand Identity Series part 4 ” Make A Brand Promise”

The value of your brand is in direct correlation with how well it meets the expectations of your customers. In order to build a strong brand people have to know what your business stands for and how it fits into their lives. In order to create this fit, you have to understand your customer. Survey your customer base, directly through email or surveys (check out Constant Contact for easy to use … [Read more...]

Brand Identity Series part 3 “Define Your Brand Personality”

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Brands, like people, have distinct personalities. Although other factors come into play, people often choose a brand because the characteristics of the company or product brand mesh with their own tastes or interests. I only shop at WalMart if absolutely necessary, but often find myself at Target because I like and identify with their branding.  My father, on the other hand, rarely sets foot in … [Read more...]