“30 Principals of Landing Page Design” is a must read for anyone interested in decreasing their bounce rate and increasing their conversion rate. For those just getting started with your websites, your landing page is your first page, sometimes called a splash page. Your bounce rate is the percentage of visitors who leave your site after coming to your landing page. Your conversion rate is how many visitors follow your call to action (this would be dependent on what your website’s goal is – a boutique’s goal would typically be to make a sale).
Take a peek and discover the 30 tactics that claim to increase your conversion rate by 300%!