"Worry is like a rocking chair - it gives you something to do, but it doesn't get you anywhere." ~ Dorothy Galyean … [Read more...]
Train and Gain Adwords Challenge
September 23, 2010 by · Leave a Comment
Running an Adwords campaign can be a daunting and confusing task. I'll admit that when I first started with Adwords I couldn't get past the setup page. Even after using it for awhile, it's hard to really know if you're using it effectively and efficiently. Starting on October 4th, Google will hold it's Train and Gain challenge. The challenge features a weekly list of steps to improve your … [Read more...]
Does Your Landing Page Need a Makeover?
September 3, 2010 by · Leave a Comment
"30 Principals of Landing Page Design" is a must read for anyone interested in decreasing their bounce rate and increasing their conversion rate. For those just getting started with your websites, your landing page is your first page, sometimes called a splash page. Your bounce rate is the percentage of visitors who leave your site after coming to your landing page. Your conversion rate is … [Read more...]
