How to get your products to celebrities…

I just found this great resource for anyone who has developed a product or products and wants some celebrity exposure.  This great boutique marketing idea by Instantly Famous from Entrenette advertises as a service to give you a free list of TV shows that need products to use in their shoots.  You provide the product, and in return you get a ton of exposure that could really ramp up your … [Read more...]

Need a little motivation…

 "Success is not a secret — it never has been. There are only a few really good ideas, and not one of them is a secret." ~Larry Winget … [Read more...]

Pixlr.com a Free Photo Editor to Add Polish to Your Boutique

Pixlr Online

Wow...that's just about all I can say!  I just discovered Pixlr.com and I'm amazed.  This FREE, easy to use (ok, maybe easy to me because it emulates photoshop which I use every single day) online photo editor lets you resize, edit, crop and optimize your photos right in your browser window.  I won't say it's going to replace my version of Photoshop, but it is a great option for anyone who … [Read more...]

Start Planning Boutique SEO this Spring for an Optimized Site by Black Friday

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It never fails, a client contacts me in October asking how they can get good SEO rankings for their online boutique in time for the Christmas season. Breaking the news is never easy and I always feel like I should have done more to let people know that good SEO takes time; while there are things you can do in October to help, you will not see the traffic your site deserves if you don't start … [Read more...]

Have you switched your boutique marketing message to keep up with the times?

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 This recent article from Daily Finance, How Walmart Turned the Tide Against Archrival Target, highlights a big shift in shopper perception.  People have moved from caring about brands to caring about value.  If you can brand your store or business as having consistently competitive prices, you can stand out among your competitors - even if your competitors come off as hip, cool and stylish.  … [Read more...]

Attract Money Now

Found this great and FREE downloadable book from one of my favorites - Joe Vitale.  If you need a little inspiration - this is a great place to start! http://www.attractmoneynow.com/ … [Read more...]