"Entrepreneurship is living a few years of your life like most people won't so you can spend the rest of your life like most people can't." ~Anonymous … [Read more...]
Does it pay to attract new customers?
December 7, 2009 by · Leave a Comment
Yes, but not nearly as much as it pays to keep current customers. Industry statistics suggest that: getting new customers can cost 5 to 10 times more than keeping a current customer repeat customers, on average, spend up to 67% more than new customers 80% of total revenue comes from 20% of your customers I know that often marketing seems easiest from a new customer standpoint, as we … [Read more...]
