“30 Principals of Landing Page Design” is a must read for anyone interested in decreasing their bounce rate and increasing their conversion rate. For those just getting started with your websites, your landing page is your first page, sometimes called a splash page. Your bounce rate is the percentage of visitors who leave your site [...]
“Most great people have attained their greatest success just one step beyond their greatest failure.” ~Napoleon Hill
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Believe it or not regularly updating your tweets will help you drive more traffic to your site. Enthusiastic Twitter users like to follow people who post consistently. With only 140 characters at a time, it’s easy to fit in a couple of Tweets daily – just setup a schedule for yourself and stick to it! [...]
If you’ve been on Twitter, even for a couple of minutes, it’s easy to get struck by it’s vast marketing possibilities. Before long, you are asking yourself “How can I build a large network of clients, customers, associates and friends using the social networking website Twitter? Many new users of Twitter want to know how [...]
The Always Be Testing webinar from HubSpot has some great ideas for marketing your business. It’s geared toward smaller businesses with smaller budgets and does a great job of breaking down the jargon. Want to know the difference between inbound marketing and outbound marketing? The webinar starts out with a clear discussion of the terms and moves [...]
If you’ve ever asked yourself the following questions: How well is my website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media? Then Hubspot’s Website Grader is for you. Just type in your URL and if you’d like, one of your competitors, and get a customized website [...]
“Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for our future.” ~Howard Schultz
If you haven’t already done it, or you haven’t updated in awhile, adding a sitemap to your google webmaster tools will help get Google to crawl and index more of your boutique or website, more often. It’s super easy to do with xml-sitemaps.com. Just follow their “4 Easy Streps” on the front page and in less [...]
